Brokers
Broker Comparison
The right broker depends on how you trade and how much you are starting with. These guides split it by both.
Best Brokers for Beginners
Brokers with a gentle learning curve, clear order tickets and no minimum that puts the account out of reach.
Best Brokers for Small Accounts
Where fees and minimums do not eat a $500 to $10,000 account alive. Fractional shares matter more here than anything else.
Best Day Trading Brokers
Fast execution, direct routing and a platform that keeps up. Note the pattern day trader rule applies below $25,000.
Best Options Brokers
Per contract pricing, a usable options chain and the approval levels you actually need.
129 brokers
Some links are affiliate links| Broker | Rating | Minimum | Commission | Best for | |
|---|---|---|---|---|---|
Ally Invest
Ally Invest traces its current offering to 2005 and Ally Financial. Unlike a generic brokerage description, its defining characteristic is that it combines Ally Bank integration with a conventional self-directed securities account. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
Options
|
Review Visit |
Axos Invest
Established in 2018, Axos Invest pairs a digital-bank relationship with Axos Clearing’s online investing infrastructure. Ownership or founding is associated with Axos Financial, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
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Review Visit |
Cash App Investing
Cash App Investing entered the market in 2019 under Block, Inc.. Its role in the U.S. retail landscape is distinctive: it places fractional stock and ETF purchases inside the same app customers use for payments. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
|
Review Visit |
Charles Schwab
The Charles Schwab platform dates to 1971 and is connected to Charles R. Schwab. Today it serves both everyday investors and highly active traders through Schwab.com and thinkorswim, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $187.2 billion as of August 2026.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
|
Review Visit |
Citi Self Invest
Founded or launched in 2021 by Citigroup, Citi Self Invest offers a deliberately streamlined investing experience inside Citi’s banking ecosystem. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
|
Review Visit |
Fidelity Investments
Established in 1946, Fidelity Investments anchors a broad retirement, workplace-benefits and retail-investing ecosystem. Ownership or founding is associated with Edward C. Johnson II; privately held FMR LLC, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
|
Review Visit |
Firstrade
Firstrade entered the market in 1985 under John Liu. Its role in the U.S. retail landscape is distinctive: it competes as an independent discount broker with unusually generous commission-free options pricing. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
Options
|
Review Visit |
Interactive Brokers
The Interactive Brokers platform dates to 1977 and is connected to Thomas Peterffy. Today it connects individual traders to roughly 170 markets through a single multi-currency account, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $40.4 billion as of August 2026.
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Not rated | -- | -- |
Small Accounts
Day Trading
Options
|
Review Visit |
J.P. Morgan Self-Directed Investing
Founded or launched in 2018 by JPMorgan Chase, J.P. Morgan Self-Directed Investing integrates self-directed investing with Chase banking and rewards relationships. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
Merrill Edge
Merrill Edge traces its current offering to 2010 and Bank of America. Unlike a generic brokerage description, its defining characteristic is that it delivers Bank of America’s self-directed channel with Merrill research and Preferred Rewards benefits. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
moomoo
Established in 2018, moomoo emphasizes mobile charting, community data and extended-hours trading for active retail users. Ownership or founding is associated with Futu Holdings, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
Day Trading
Options
|
Review Visit |
Public
Public entered the market in 2019 under Jannick Malling and Leif Abraham. Its role in the U.S. retail landscape is distinctive: it mixes exchange-listed securities with bonds, Treasuries, options, crypto and selected alternatives. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
|
Review Visit |
Robinhood
The Robinhood platform dates to 2013 and is connected to Vladimir Tenev and Baiju Bhatt. Today it built its audience around mobile-first execution and has expanded into retirement, futures and managed portfolios, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $85.7 billion as of August 2026.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
|
Review Visit |
SoFi Active Investing
Founded or launched in 2019 by SoFi Technologies, SoFi Active Investing links fractional-share investing, IPO access and financial planning to SoFi’s lending and banking products. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. Parent SoFi Technologies is publicly traded; market value changes daily as of August 2026.
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Not rated | -- | -- |
Beginners
Small Accounts
Options
|
Review Visit |
SogoTrade
SogoTrade traces its current offering to 1986 and SogoTrade, Inc.. Unlike a generic brokerage description, its defining characteristic is that it operates as a long-running discount brokerage with multilingual service and active-trader tools. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
TradeStation
Established in 1982, TradeStation developed professional charting and automation technology before expanding into a multi-asset brokerage. Ownership or founding is associated with William and Rafael Cruz; now Monex Group, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
U.S. Bancorp Investments
U.S. Bancorp Investments entered the market in 1863 under U.S. Bancorp. Its role in the U.S. retail landscape is distinctive: it provides brokerage and advisory access through the U.S. Bank wealth-management organization. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
|
Review Visit |
Vanguard Brokerage
The Vanguard Brokerage platform dates to 1975 and is connected to John C. Bogle; client-owned Vanguard Group. Today it is structured around low-cost, long-horizon investing and Vanguard’s investor-owned fund business, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
Webull
Founded or launched in 2016 by Wang Anquan, Webull offers technical charting, paper trading and extended-hours access across desktop, web and mobile. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. Approximately $3.9 billion as of August 2026.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
|
Review Visit |
WellsTrade
WellsTrade traces its current offering to 1852 and Wells Fargo. Unlike a generic brokerage description, its defining characteristic is that it is Wells Fargo’s online self-directed brokerage, designed mainly for existing bank and wealth clients. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
Zacks Trade
Established in 1978, Zacks Trade uses Interactive Brokers for custody and execution while adding Zacks research and model-driven analysis. Ownership or founding is associated with Len Zacks; introducing broker to Interactive Brokers, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Alpaca Trading
Alpaca Trading entered the market in 2015 under Yoshi Yokokawa and Hitoshi Harada. Its role in the U.S. retail landscape is distinctive: it supplies brokerage APIs and clearing technology to developers as well as accounts for individual traders. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
CenterPoint Securities
The CenterPoint Securities platform dates to 2000 and is connected to CenterPoint Securities. Today it focuses on locate-intensive equities trading, short inventory and direct-market routing, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
|
ChoiceTrade
Founded or launched in 2000 by ChoiceTrade Holdings, ChoiceTrade targets cost-conscious self-directed investors with a compact web and mobile brokerage. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Cobra Trading
Cobra Trading traces its current offering to 2004 and Chadd Hessing. Unlike a generic brokerage description, its defining characteristic is that it is designed for professional day traders who need short locates, routing control and specialized support. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
|
eOption
Established in 2007, eOption specializes in low-cost listed-options execution through Regal Securities. Ownership or founding is associated with Regal Securities, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Lightspeed Trading
Lightspeed Trading entered the market in 2006 under Lightspeed Financial Services Group. Its role in the U.S. retail landscape is distinctive: it provides direct-access platforms, market data and routing for active equity and options traders. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
M1
The M1 platform dates to 2015 and is connected to Brian Barnes. Today it organizes portfolios into customizable “Pies” and combines automation with self-directed stock selection, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
|
Review Visit |
SpeedTrader
Founded or launched in 1999 by Mint Global Markets, SpeedTrader serves frequent equity traders through Sterling, DAS Trader and other professional interfaces. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
tastytrade
tastytrade traces its current offering to 2017 and Tom Sosnoff and Scott Sheridan; now IG Group. Unlike a generic brokerage description, its defining characteristic is that it grew from the creators of thinkorswim and remains centered on options education and derivatives workflow. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Tradier
Established in 2012, Tradier acts as an API-first brokerage layer used by fintech applications while also serving direct investors. Ownership or founding is associated with Dan Raju, Peter Laptewicz and Jeyashree Chidambaram, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
TradeUP
TradeUP entered the market in 2020 under Marsco Investment Corporation. Its role in the U.S. retail landscape is distinctive: it uses a mobile-first interface aimed at U.S. investors interested in stocks, ETFs and options. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
Day Trading
Options
|
Review Visit |
T. Rowe Price Brokerage
The T. Rowe Price Brokerage platform dates to 1937 and is connected to Thomas Rowe Price Jr.. Today it adds self-directed brokerage access to a firm best known for mutual funds and retirement investing, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Rowe Price is publicly traded; market value changes daily as of August 2026.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
nonprofit TIAA, TIAA Brokerage
Founded or launched in 1918 by Carnegie Foundation initiative; nonprofit TIAA, TIAA Brokerage sits within TIAA’s retirement-services ecosystem and provides brokerage access beyond plan menus. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Options
|
Review Visit |
Stockpile
Stockpile traces its current offering to 2010 and Avi Lele and Sanj Kulkarni. Unlike a generic brokerage description, its defining characteristic is that it popularized fractional stock gifts and custodial investing for families and beginning investors. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
|
Review Visit |
Folio Investing
Established in 2000, Folio Investing through Interactive Brokers represents the remnants of Folio’s basket-trading technology after its retail accounts moved to Interactive Brokers. Ownership or founding is associated with Folio Financial; acquired by Interactive Brokers, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
|
Review Visit |
Magnifi
Magnifi entered the market in 2018 under Vinay Nair; owned by TIFIN. Its role in the U.S. retail landscape is distinctive: it uses conversational search and portfolio intelligence to help users discover and compare investments. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
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Review Visit |
Composer
The Composer platform dates to 2020 and is connected to Benjamin Rollert. Today it lets customers build and execute systematic strategies without writing conventional code, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
|
Review Visit |
formerly Nvstr, Tornado
Founded or launched in 2015 by Bernard George and Patrick Aber; formerly Nvstr, Tornado blends brokerage access with investment commentary and social features under the former Nvstr model. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
|
Review Visit |
TradeZero America
TradeZero America traces its current offering to 2019 and TradeZero America. Unlike a generic brokerage description, its defining characteristic is that it markets commission-free active trading with extended-hours access and short-selling tools. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
tastytrade Options
Established in 2017, tastytrade Options centers its workflow on options chains, probability analysis and futures-style risk visualization. Ownership or founding is associated with Tom Sosnoff and Scott Sheridan; now IG Group, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
|
eOption Options
eOption Options entered the market in 2007 under Regal Securities. Its role in the U.S. retail landscape is distinctive: it provides a pared-down options venue for traders who prioritize contract pricing over research breadth. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Options
|
Review Visit |
Tradier Options
The Tradier Options platform dates to 2012 and is connected to Dan Raju and co-founders. Today it routes option orders through an API-friendly brokerage designed for partner applications, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Options
|
Review Visit |
now Monex Group, TradeStation Options
Founded or launched in 1982 by William and Rafael Cruz; now Monex Group, TradeStation Options combines options analytics, automation and backtesting inside TradeStation’s wider ecosystem. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Interactive Brokers Options
Interactive Brokers Options traces its current offering to 1977 and Thomas Peterffy. Unlike a generic brokerage description, its defining characteristic is that it offers global options access, portfolio margin and professional execution algorithms. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Robinhood Options
Established in 2013, Robinhood Options makes single-leg and multi-leg options available in the same simplified app used for stocks. Ownership or founding is associated with Vladimir Tenev and Baiju Bhatt, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Options
|
Review Visit |
Webull Options
Webull Options entered the market in 2016 under Wang Anquan. Its role in the U.S. retail landscape is distinctive: it pairs mobile options trading with paper accounts, analytics and extended-hours equity data. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
moomoo Options
The moomoo Options platform dates to 2018 and is connected to Futu Holdings. Today it integrates U.S. options with moomoo’s charting, community and market-information tools, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
Options
|
Review Visit |
Public Options
Founded or launched in 2019 by Jannick Malling and Leif Abraham, Public Options uses a simplified interface and transparent per-contract pricing for approved options customers. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Options
|
Review Visit |
Gatsby
Gatsby through eToro traces its current offering to 2018 and Jeff Myers and Ryan Belanger-Saleh; acquired by eToro. Unlike a generic brokerage description, its defining characteristic is that it is a legacy options app acquired by eToro rather than a current standalone brokerage. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available. Current status: Acquired by eToro in 2022; the Gatsby app is not treated here as a separate active broker.
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Not rated | -- | -- |
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Review Visit |
AMP Futures
Established in 2010, AMP Futures offers access to exchange-traded futures through multiple third-party front ends and aggressive intraday margins. Ownership or founding is associated with AMP Global Group, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Cannon Trading
Cannon Trading entered the market in 1988 under E-Futures International. Its role in the U.S. retail landscape is distinctive: it is a long-established introducing broker providing platforms, education and broker-assisted futures service. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Discount Trading
The Discount Trading platform dates to 1996 and is connected to Discount Trading. Today it markets low-commission futures accounts with a choice of clearing relationships and trading software, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Edge Clear
Founded or launched in 2020 by Morad Askar and Edge Clear team, Edge Clear combines an introducing-broker relationship with execution coaching and a platform-neutral service model. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Generic Trade
Generic Trade traces its current offering to 1992 and Generic Trade. Unlike a generic brokerage description, its defining characteristic is that it uses a no-frills commission schedule aimed at self-directed futures traders. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
GFF Brokers
Established in 2012, GFF Brokers supports retail and professional futures customers through several FCM and platform relationships. Ownership or founding is associated with Global Futures & Forex, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Ironbeam
Ironbeam entered the market in 2010 under Ironbeam, Inc.. Its role in the U.S. retail landscape is distinctive: it operates as an FCM with its own cloud-based futures platform and API. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Interactive Brokers Futures
The Interactive Brokers Futures platform dates to 1977 and is connected to Thomas Peterffy. Today it places global futures alongside securities, options, currencies and bonds in one consolidated account, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
IronFX Futures
Founded or launched in 2010 by Markos Kashiouris and IronFX group, IronFX Futures services does not constitute a currently verified U.S. retail futures venue and requires entity-level regulatory confirmation. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available. Current status: No verified U.S. retail FCM/RFED offering was confirmed; U.S. readers should not treat the international IronFX brand as a domestic futures broker.
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Not rated | -- | -- |
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Review Visit |
Lightspeed Futures
Lightspeed Futures traces its current offering to 2006 and Lightspeed Financial Services Group. Unlike a generic brokerage description, its defining characteristic is that it extends Lightspeed’s active-trader offering into futures through specialized account arrangements. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
NinjaTrader
Established in 2003, NinjaTrader owns the NinjaTrader platform and brokerage and also absorbed Tradovate. Ownership or founding is associated with Raymond Deux; owned by NinjaTrader Group, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Optimus Futures
Optimus Futures entered the market in 2004 under Matt Zimberg. Its role in the U.S. retail landscape is distinctive: it functions as an independent introducing broker with platform choice and hands-on futures support. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
Phillip Capital
The Phillip Capital platform dates to 1975 and is connected to Lim Hua Min. Today it is part of a Singapore-based financial group with U.S. futures clearing and brokerage operations, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
|
Review Visit |
privately
Founded or launched in 1914 by John V. McCarthy; privately held R.J. O’Brien, R.J. O’Brien is one of the oldest U.S. futures commission merchants and serves retail, commercial and institutional customers. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Stage 5 Trading
Stage 5 Trading traces its current offering to 2012 and Stage 5 Trading Corp.. Unlike a generic brokerage description, its defining characteristic is that it works as a boutique introducing broker emphasizing individual guidance and platform selection. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
|
Review Visit |
StoneX
Established in 1924, StoneX provides futures, commodities, foreign exchange and hedging services within a publicly listed financial group. Ownership or founding is associated with StoneX Group, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. Publicly traded; market value changes daily as of August 2026.
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Not rated | -- | -- |
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Review Visit |
TradeStation Futures
TradeStation Futures entered the market in 1982 under William and Rafael Cruz; now Monex Group. Its role in the U.S. retail landscape is distinctive: it adds futures execution and RadarScreen-style analysis to TradeStation’s desktop ecosystem. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
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Review Visit |
Tradovate
The Tradovate platform dates to 2015 and is connected to Rick Tomsic; acquired by NinjaTrader. Today it pioneered a cloud-native futures platform before being acquired by NinjaTrader, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Day Trading
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Review Visit |
Wedbush Futures
Founded or launched in 1955 by Edward Wedbush and Robert Werner, Wedbush Futures provides futures execution and clearing within the broader Wedbush securities organization. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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FOREX.com
FOREX.com traces its current offering to 2001 and GAIN Capital; owned by StoneX. Unlike a generic brokerage description, its defining characteristic is that it is StoneX’s U.S. retail foreign-exchange brand and one of the few RFEDs serving American customers. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
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Review Visit |
OANDA
Established in 1996, OANDA helped popularize online currency data and now offers U.S. spot-forex trading under NFA oversight. Ownership or founding is associated with Richard Olsen and Michael Stumm; owned by CVC Capital Partners, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
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Review Visit |
tastyfx
tastyfx entered the market in 2019 under IG Group. Its role in the U.S. retail landscape is distinctive: it is IG’s rebranded U.S. forex business, separate from the tastytrade securities broker. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Day Trading
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Review Visit |
Interactive Brokers Forex
The Interactive Brokers Forex platform dates to 1977 and is connected to Thomas Peterffy. Today it offers spot currencies to eligible clients within a much broader global multi-asset account, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
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Review Visit |
Charles Schwab Forex
Founded or launched in 1971 by Charles R. Schwab, Charles Schwab Forex makes forex available through thinkorswim for approved Schwab customers. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Day Trading
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Review Visit |
TradeStation Forex-related
TradeStation Forex-related products traces its current offering to 1982 and William and Rafael Cruz; now Monex Group. Unlike a generic brokerage description, its defining characteristic is that it does not currently operate as a standalone U.S. retail spot-forex product and should be treated as a related-service reference. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization. Current status: TradeStation is profiled as a securities and futures broker; a current standalone U.S. retail spot-forex account was not confirmed.
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Review Visit |
Acorns
Established in 2012, Acorns rounds everyday purchases into diversified ETF portfolios and adds retirement and family products. Ownership or founding is associated with Walter and Jeff Cruttenden, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Betterment
Betterment entered the market in 2008 under Jon Stein and Eli Broverman. Its role in the U.S. retail landscape is distinctive: it combines automated ETF portfolios, tax management, checking and access to human advice. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Wealthfront
The Wealthfront platform dates to 2008 and is connected to Andy Rachleff and Dan Carroll. Today it uses software-driven asset allocation and direct indexing for taxable and retirement goals, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Beginners
Small Accounts
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Review Visit |
Ed Robinson
Founded or launched in 2015 by Brandon Krieg, Ed Robinson and David Ronick, Stash mixes guided portfolio construction, banking tools and subscription-based financial coaching. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Ellevest
Ellevest traces its current offering to 2014 and Sallie Krawcheck and Charlie Kroll. Unlike a generic brokerage description, its defining characteristic is that it was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Fidelity Go
Established in 2016, Fidelity Go is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds. Ownership or founding is associated with Fidelity Investments, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Schwab Intelligent Portfolios
Schwab Intelligent Portfolios entered the market in 2015 under Charles Schwab Corporation. Its role in the U.S. retail landscape is distinctive: it constructs ETF portfolios automatically without charging a separate advisory fee at the basic tier. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
SoFi Automated Investing
The SoFi Automated Investing platform dates to 2017 and is connected to SoFi Technologies. Today it creates managed ETF portfolios inside the SoFi app with access to financial planners, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Vanguard Digital Advisor
Founded or launched in 2020 by The Vanguard Group, Vanguard Digital Advisor extends Vanguard’s indexing philosophy into a fully digital advisory relationship. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
E*TRADE Core Portfolios
E*TRADE Core Portfolios traces its current offering to 2016 and E*TRADE; now Morgan Stanley. Unlike a generic brokerage description, its defining characteristic is that it was E*TRADE’s automated portfolio service before and after the Morgan Stanley acquisition. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
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Review Visit |
Ally Invest Robo Portfolios
Established in 2017, Ally Invest Robo Portfolios offers managed ETF portfolios with cash-enhanced and market-focused choices. Ownership or founding is associated with Ally Financial, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
M1 Pies
M1 Pies entered the market in 2015 under Brian Barnes. Its role in the U.S. retail landscape is distinctive: it automates portfolio weights and rebalancing through the same Pies used by self-directed M1 clients. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Marcus Invest
The Marcus Invest platform dates to 2021 and is connected to Goldman Sachs. Today it closed to new investors after Goldman Sachs transferred Marcus Invest accounts to Betterment in 2024, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available. Current status: Closed; customer accounts were transferred to Betterment in June 2024.
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Review Visit |
Merrill Guided Investing
Founded or launched in 2017 by Bank of America, Merrill Guided Investing combines digital portfolio management with access to Merrill advisers and Bank of America rewards. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
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Review Visit |
Acorns Early
Acorns Early traces its current offering to 2020 and Acorns. Unlike a generic brokerage description, its defining characteristic is that it provides custodial investment accounts and family financial tools within the Acorns subscription. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Bloom
Established in 2022, Bloom uses an educational stock-simulation and supervised investing app designed for teenagers. Ownership or founding is associated with Bloom Financial Technologies, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
EarlyBird
EarlyBird entered the market in 2019 under Jordan Wexler and Caleb Frankel. Its role in the U.S. retail landscape is distinctive: it creates custodial portfolios and allows friends and relatives to contribute toward a child’s future. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Fidelity Youth
The Fidelity Youth platform dates to 2021 and is connected to Fidelity Investments. Today it gives teenagers a brokerage and spending account while parents retain visibility, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Greenlight Investing
Founded or launched in 2014 by Tim Sheehan and Johnson Cook, Greenlight Investing combines a debit card, allowance controls and a parent-approved investing menu. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Schwab Teen Investor
Schwab Teen Investor traces its current offering to 2026 and Charles Schwab Corporation. Unlike a generic brokerage description, its defining characteristic is that it is Schwab’s 2026 joint account for teenagers and guardians with built-in education and trading restrictions. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
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Review Visit |
Stockpile Youth
Established in 2010, Stockpile Youth lets adults open custodial accounts and give fractional shares to younger family members. Ownership or founding is associated with Avi Lele and Sanj Kulkarni, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
UNest
UNest entered the market in 2018 under Ksenia Yudina. Its role in the U.S. retail landscape is distinctive: it offers app-based custodial investing and gifting for parents saving on behalf of children. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Webull Custodial Accounts
The Webull Custodial Accounts platform dates to 2024 and is connected to Webull Corporation. Today it extends Webull’s trading environment to UGMA/UTMA accounts controlled by an adult custodian, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
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Review Visit |
Etrade
Founded or launched in 1982 by E*TRADE; now Morgan Stanley, E*TRADE Custodial Brokerage uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Beginners
Small Accounts
Day Trading
Options
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Review Visit |
Coinbase
Coinbase traces its current offering to 2012 and Brian Armstrong and Fred Ehrsam. Unlike a generic brokerage description, its defining characteristic is that it is a publicly listed U.S. crypto exchange known for its retail app, institutional custody and advanced venue. The business combines execution or portfolio access with the account servicing described in this profile. Publicly traded; market value changes daily as of August 2026.
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Not rated | -- | -- |
Small Accounts
Day Trading
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Review Visit |
Kraken
Established in 2011, Kraken combines an exchange, OTC desk, staking and professional trading tools with a long operating history. Ownership or founding is associated with Jesse Powell, Thanh Luu and Michael Gronager, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
Day Trading
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Review Visit |
Gemini
Gemini entered the market in 2014 under Cameron and Tyler Winklevoss. Its role in the U.S. retail landscape is distinctive: it was founded by the Winklevoss twins and operates a regulated exchange and custody business. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
Day Trading
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Review Visit |
Robinhood Crypto
The Robinhood Crypto platform dates to 2018 and is connected to Robinhood Markets. Today it provides crypto trading and transfers through a legal entity distinct from Robinhood Financial, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Small Accounts
Day Trading
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Review Visit |
Fidelity Crypto
Founded or launched in 2022 by Fidelity Investments, Fidelity Crypto offers bitcoin and ether trading inside Fidelity’s established custody and brokerage environment. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Interactive Brokers Crypto
Interactive Brokers Crypto traces its current offering to 2021 and Interactive Brokers Group. Unlike a generic brokerage description, its defining characteristic is that it delivers crypto exposure in an IBKR account through third-party regulated execution and custody partners. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
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Review Visit |
Webull Pay
Established in 2023, Webull Pay is a separate Webull-branded crypto application rather than a SIPC-protected securities account. Ownership or founding is associated with Webull Corporation, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
eToro USA
eToro USA entered the market in 2007 under Yoni Assia, Ronen Assia and David Ring. Its role in the U.S. retail landscape is distinctive: it combines social investing with crypto and securities offerings that vary sharply by U.S. state and legal entity. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Public Crypto
The Public Crypto platform dates to 2021 and is connected to Public Holdings. Today it returned selected crypto exposure to Public through a separately structured digital-asset arrangement, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
SoFi Crypto
Founded or launched in 2019 by SoFi Technologies, SoFi Crypto services re-entered consumer cryptocurrency trading in 2025 after ending its original service in 2023. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Uphold
Uphold traces its current offering to 2014 and Halsey Minor. Unlike a generic brokerage description, its defining characteristic is that it supports trading, custody and conversion across crypto, stablecoins and national currencies. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Crypto.com
Established in 2016, Crypto.com operates a global retail exchange, app, card ecosystem and institutional venue under multiple entities. Ownership or founding is associated with Kris Marszalek, Rafael Melo, Gary Or and Bobby Bao, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
Day Trading
|
Review Visit |
EquityZen
EquityZen entered the market in 2013 under Atish Davda, Shriram Bhashyam and Phil Haslett. Its role in the U.S. retail landscape is distinctive: it matches accredited investors with secondary transactions in venture-backed private companies. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Forge Global
The Forge Global platform dates to 2014 and is connected to Samvit Ramadurgam and Sohail Prasad. Today it runs a regulated private-securities marketplace and data network for institutional and individual participants, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Publicly traded; market value changes daily as of August 2026.
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Not rated | -- | -- |
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Review Visit |
Peter Green
Founded or launched in 2016 by Kendrick Nguyen, Peter Green and Paul Menchov, Republic offers Regulation Crowdfunding and other private offerings alongside a large founder-and-investor community. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
StartEngine
StartEngine traces its current offering to 2014 and Howard Marks and Ron Miller. Unlike a generic brokerage description, its defining characteristic is that it combines a funding portal, broker-dealer relationships and issuer services for startup offerings. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Wefunder
Established in 2012, Wefunder was among the earliest Regulation Crowdfunding portals and emphasizes community-backed startups. Ownership or founding is associated with Nick Tommarello, Mike Norman and Greg Belote, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Yieldstreet
Yieldstreet entered the market in 2015 under Milind Mehere and Michael Weisz. Its role in the U.S. retail landscape is distinctive: it packages private credit, real estate and other alternatives for qualifying investors. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Fundrise
The Fundrise platform dates to 2010 and is connected to Ben and Dan Miller. Today it sponsors eREITs and eFunds that give individuals pooled exposure to real estate and private credit, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
RealtyMogul
Founded or launched in 2012 by Jilliene Helman and Justin Hughes, RealtyMogul offers individual commercial-real-estate deals and managed vehicles to accredited investors. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
CrowdStreet
CrowdStreet traces its current offering to 2013 and Tore Steen and Darren Powderly. Unlike a generic brokerage description, its defining characteristic is that it operates an online commercial-property marketplace but has faced heightened scrutiny over deal performance and governance. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Masterworks
Established in 2017, Masterworks securitizes individual artworks so investors can buy interests in paintings rather than taking physical possession. Ownership or founding is associated with Scott Lynn, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Percent
Percent entered the market in 2018 under Nelson Chu. Its role in the U.S. retail landscape is distinctive: it provides technology and a marketplace for private-credit transactions and data. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Honeycomb Credit
The Honeycomb Credit platform dates to 2017 and is connected to George Cook and Ken Martin. Today it lets local businesses raise debt capital directly from individual supporters, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
SMBX
Founded or launched in 2016 by Benjamin Lozano, SMBX lists small-business bonds in $10 denominations on a FINRA-regulated platform. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Netcapital
Netcapital traces its current offering to 2014 and Jason Frishman. Unlike a generic brokerage description, its defining characteristic is that it supports online private-company fundraising and investment through Regulation Crowdfunding offerings. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
EquityMultiple
Established in 2015, EquityMultiple presents institutionally underwritten commercial-real-estate deals through direct and fund structures. Ownership or founding is associated with Charles Clinton and Marious Sjulsen, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
Arrived
Arrived entered the market in 2019 under Ryan Frazier, Alejandro Chouza and Kenny Cason. Its role in the U.S. retail landscape is distinctive: it fractionalizes individual rental homes and manages leasing, maintenance and distributions. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
Small Accounts
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Review Visit |
Linqto
The Linqto platform dates to 2010 and is connected to Bill Sarris. Today it entered Chapter 11 in 2025 and had a reorganization plan confirmed in 2026, so it is not an ordinary active-platform listing, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available. Current status: Chapter 11 plan confirmed in February 2026; not presented as an ordinary platform accepting new investments.
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Not rated | -- | -- |
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Review Visit |
Hiive
Founded or launched in 2021 by Sim Desai and Hiive founding team, Hiive operates a marketplace where holders and buyers negotiate secondary private-company share transactions. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.
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Not rated | -- | -- |
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Review Visit |
What actually matters when choosing
- Fees against your position size. A $5 commission is nothing on a $10,000 trade and ruinous on a $200 one.
- Fractional shares. On a small account, being able to buy a fraction of an expensive share is the difference between sizing a position properly and not taking it at all.
- The pattern day trader rule. Under $25,000 in a US margin account you are limited to three day trades in five business days. That rule shapes which broker and which style make sense.
- Execution and platform stability. This only becomes obvious on the day it matters, which is usually the worst possible day.
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