Best Brokers for Small Accounts

Ally Invest traces its current offering to 2005 and Ally Financial. Unlike a generic brokerage description, its defining characteristic is that it combines Ally Bank integration with a conventional self-directed securities account. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

Cash App Investing entered the market in 2019 under Block, Inc.. Its role in the U.S. retail landscape is distinctive: it places fractional stock and ETF purchases inside the same app customers use for payments. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.

The Charles Schwab platform dates to 1971 and is connected to Charles R. Schwab. Today it serves both everyday investors and highly active traders through Schwab.com and thinkorswim, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $187.2 billion as of August 2026.

Established in 1946, Fidelity Investments anchors a broad retirement, workplace-benefits and retail-investing ecosystem. Ownership or founding is associated with Edward C. Johnson II; privately held FMR LLC, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Firstrade entered the market in 1985 under John Liu. Its role in the U.S. retail landscape is distinctive: it competes as an independent discount broker with unusually generous commission-free options pricing. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Interactive Brokers platform dates to 1977 and is connected to Thomas Peterffy. Today it connects individual traders to roughly 170 markets through a single multi-currency account, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $40.4 billion as of August 2026.

Established in 2018, moomoo emphasizes mobile charting, community data and extended-hours trading for active retail users. Ownership or founding is associated with Futu Holdings, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Public entered the market in 2019 under Jannick Malling and Leif Abraham. Its role in the U.S. retail landscape is distinctive: it mixes exchange-listed securities with bonds, Treasuries, options, crypto and selected alternatives. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Robinhood platform dates to 2013 and is connected to Vladimir Tenev and Baiju Bhatt. Today it built its audience around mobile-first execution and has expanded into retirement, futures and managed portfolios, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. Approximately $85.7 billion as of August 2026.

Founded or launched in 2019 by SoFi Technologies, SoFi Active Investing links fractional-share investing, IPO access and financial planning to SoFi’s lending and banking products. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. Parent SoFi Technologies is publicly traded; market value changes daily as of August 2026.

Founded or launched in 2016 by Wang Anquan, Webull offers technical charting, paper trading and extended-hours access across desktop, web and mobile. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. Approximately $3.9 billion as of August 2026.

The M1 platform dates to 2015 and is connected to Brian Barnes. Today it organizes portfolios into customizable “Pies” and combines automation with self-directed stock selection, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.

TradeUP entered the market in 2020 under Marsco Investment Corporation. Its role in the U.S. retail landscape is distinctive: it uses a mobile-first interface aimed at U.S. investors interested in stocks, ETFs and options. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

Stockpile traces its current offering to 2010 and Avi Lele and Sanj Kulkarni. Unlike a generic brokerage description, its defining characteristic is that it popularized fractional stock gifts and custodial investing for families and beginning investors. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

The Composer platform dates to 2020 and is connected to Benjamin Rollert. Today it lets customers build and execute systematic strategies without writing conventional code, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.

Established in 2012, Acorns rounds everyday purchases into diversified ETF portfolios and adds retirement and family products. Ownership or founding is associated with Walter and Jeff Cruttenden, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Betterment entered the market in 2008 under Jon Stein and Eli Broverman. Its role in the U.S. retail landscape is distinctive: it combines automated ETF portfolios, tax management, checking and access to human advice. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Wealthfront platform dates to 2008 and is connected to Andy Rachleff and Dan Carroll. Today it uses software-driven asset allocation and direct indexing for taxable and retirement goals, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.

Founded or launched in 2015 by Brandon Krieg, Ed Robinson and David Ronick, Stash mixes guided portfolio construction, banking tools and subscription-based financial coaching. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.

Ellevest traces its current offering to 2014 and Sallie Krawcheck and Charlie Kroll. Unlike a generic brokerage description, its defining characteristic is that it was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

Established in 2016, Fidelity Go is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds. Ownership or founding is associated with Fidelity Investments, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Schwab Intelligent Portfolios entered the market in 2015 under Charles Schwab Corporation. Its role in the U.S. retail landscape is distinctive: it constructs ETF portfolios automatically without charging a separate advisory fee at the basic tier. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.

The SoFi Automated Investing platform dates to 2017 and is connected to SoFi Technologies. Today it creates managed ETF portfolios inside the SoFi app with access to financial planners, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.

Founded or launched in 2020 by The Vanguard Group, Vanguard Digital Advisor extends Vanguard’s indexing philosophy into a fully digital advisory relationship. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.

Established in 2017, Ally Invest Robo Portfolios offers managed ETF portfolios with cash-enhanced and market-focused choices. Ownership or founding is associated with Ally Financial, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.

M1 Pies entered the market in 2015 under Brian Barnes. Its role in the U.S. retail landscape is distinctive: it automates portfolio weights and rebalancing through the same Pies used by self-directed M1 clients. That positioning determines which customers, instruments and account structures the service is designed to support. The service is not separately listed and therefore has no standalone market capitalization.

Acorns Early traces its current offering to 2020 and Acorns. Unlike a generic brokerage description, its defining characteristic is that it provides custodial investment accounts and family financial tools within the Acorns subscription. The business combines execution or portfolio access with the account servicing described in this profile. The service is not separately listed and therefore has no standalone market capitalization.

Established in 2022, Bloom uses an educational stock-simulation and supervised investing app designed for teenagers. Ownership or founding is associated with Bloom Financial Technologies, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

EarlyBird entered the market in 2019 under Jordan Wexler and Caleb Frankel. Its role in the U.S. retail landscape is distinctive: it creates custodial portfolios and allows friends and relatives to contribute toward a child’s future. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Fidelity Youth platform dates to 2021 and is connected to Fidelity Investments. Today it gives teenagers a brokerage and spending account while parents retain visibility, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.

Founded or launched in 2014 by Tim Sheehan and Johnson Cook, Greenlight Investing combines a debit card, allowance controls and a parent-approved investing menu. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.

Established in 2010, Stockpile Youth lets adults open custodial accounts and give fractional shares to younger family members. Ownership or founding is associated with Avi Lele and Sanj Kulkarni, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.

UNest entered the market in 2018 under Ksenia Yudina. Its role in the U.S. retail landscape is distinctive: it offers app-based custodial investing and gifting for parents saving on behalf of children. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Webull Custodial Accounts platform dates to 2024 and is connected to Webull Corporation. Today it extends Webull’s trading environment to UGMA/UTMA accounts controlled by an adult custodian, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.

Founded or launched in 1982 by E*TRADE; now Morgan Stanley, E*TRADE Custodial Brokerage uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.

Coinbase traces its current offering to 2012 and Brian Armstrong and Fred Ehrsam. Unlike a generic brokerage description, its defining characteristic is that it is a publicly listed U.S. crypto exchange known for its retail app, institutional custody and advanced venue. The business combines execution or portfolio access with the account servicing described in this profile. Publicly traded; market value changes daily as of August 2026.

Established in 2011, Kraken combines an exchange, OTC desk, staking and professional trading tools with a long operating history. Ownership or founding is associated with Jesse Powell, Thanh Luu and Michael Gronager, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Gemini entered the market in 2014 under Cameron and Tyler Winklevoss. Its role in the U.S. retail landscape is distinctive: it was founded by the Winklevoss twins and operates a regulated exchange and custody business. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Robinhood Crypto platform dates to 2018 and is connected to Robinhood Markets. Today it provides crypto trading and transfers through a legal entity distinct from Robinhood Financial, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.

Founded or launched in 2022 by Fidelity Investments, Fidelity Crypto offers bitcoin and ether trading inside Fidelity’s established custody and brokerage environment. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.

Established in 2023, Webull Pay is a separate Webull-branded crypto application rather than a SIPC-protected securities account. Ownership or founding is associated with Webull Corporation, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The service is not separately listed and therefore has no standalone market capitalization.

eToro USA entered the market in 2007 under Yoni Assia, Ronen Assia and David Ring. Its role in the U.S. retail landscape is distinctive: it combines social investing with crypto and securities offerings that vary sharply by U.S. state and legal entity. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.

The Public Crypto platform dates to 2021 and is connected to Public Holdings. Today it returned selected crypto exposure to Public through a separately structured digital-asset arrangement, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.

Founded or launched in 2019 by SoFi Technologies, SoFi Crypto services re-entered consumer cryptocurrency trading in 2025 after ending its original service in 2023. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.

Uphold traces its current offering to 2014 and Halsey Minor. Unlike a generic brokerage description, its defining characteristic is that it supports trading, custody and conversion across crypto, stablecoins and national currencies. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

Established in 2016, Crypto.com operates a global retail exchange, app, card ecosystem and institutional venue under multiple entities. Ownership or founding is associated with Kris Marszalek, Rafael Melo, Gary Or and Bobby Bao, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

Founded or launched in 2016 by Kendrick Nguyen, Peter Green and Paul Menchov, Republic offers Regulation Crowdfunding and other private offerings alongside a large founder-and-investor community. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.

StartEngine traces its current offering to 2014 and Howard Marks and Ron Miller. Unlike a generic brokerage description, its defining characteristic is that it combines a funding portal, broker-dealer relationships and issuer services for startup offerings. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

Established in 2012, Wefunder was among the earliest Regulation Crowdfunding portals and emphasizes community-backed startups. Ownership or founding is associated with Nick Tommarello, Mike Norman and Greg Belote, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.

The Fundrise platform dates to 2010 and is connected to Ben and Dan Miller. Today it sponsors eREITs and eFunds that give individuals pooled exposure to real estate and private credit, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.

The Honeycomb Credit platform dates to 2017 and is connected to George Cook and Ken Martin. Today it lets local businesses raise debt capital directly from individual supporters, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The company is privately held or not separately listed, so no public market capitalization is available.

Founded or launched in 2016 by Benjamin Lozano, SMBX lists small-business bonds in $10 denominations on a FINRA-regulated platform. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The company is privately held or not separately listed, so no public market capitalization is available.

Netcapital traces its current offering to 2014 and Jason Frishman. Unlike a generic brokerage description, its defining characteristic is that it supports online private-company fundraising and investment through Regulation Crowdfunding offerings. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.

Arrived entered the market in 2019 under Ryan Frazier, Alejandro Chouza and Kenny Cason. Its role in the U.S. retail landscape is distinctive: it fractionalizes individual rental homes and manages leasing, maintenance and distributions. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.