Booking Holdings Inc. (BKNG)

NASDAQ · Hotels, Restaurants & Leisure

148.13
-2.30 (-1.53%)
Updated Nov 1, 12:48 AM ET
AI Rating
Hold
Overall Score
41
Trend
3
Momentum
55
Risk
81

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 13, 2025 260 sessions Oct 23, 2026

AI Analysis

Booking Holdings Inc. is trading at $148.13, down 1.53% on the session. The 50 day average sits at $177.23 and the 200 day at $178.45, which puts the stock in a downtrend. RSI is at 37.8, which reads as weak, and MACD is bullish crossover. Volume is below average.

The nearest support is around $155.37 with resistance near $166.19, so that band frames the current range. Average daily movement is roughly $5.55, or about 3.7% of the share price, which is what any stop placement has to allow for. The overall health score of 41 out of 100 combines a trend score of 3, momentum of 55 and a risk score of 81.

Technical indicators

RSI (14)
37.8
weak
MACD
-3.763
bullish crossover
SMA 20
160.41
SMA 50
177.23
SMA 200
178.45
downtrend
ATR (14)
5.55
avg daily range
Support
155.37
Resistance
166.19
Volume vs 20d
0.85x
below average
Volatility
27.2%
annualised
1 month
-1.00%
3 months
-16.58%

About Booking Holdings Inc.

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Company website

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