Hershey Co (HSY)

NYSE · Food Products

165.61
+5.33 (+3.33%)
Updated Oct 31, 8:55 PM ET
AI Rating
Sell
Overall Score
35
Trend
3
Momentum
39
Risk
79

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 17, 2025 260 sessions Oct 29, 2026

AI Analysis

Hershey Co is trading at $165.61, up 3.33% on the session. The 50 day average sits at $170.14 and the 200 day at $189.06, which puts the stock in a downtrend. RSI is at 39.9, which reads as weak, and MACD is bearish crossover. Volume is volume spike.

The nearest support is around $156.16 with resistance near $172.12, so that band frames the current range. Average daily movement is roughly $4.06, or about 2.4% of the share price, which is what any stop placement has to allow for. The overall health score of 35 out of 100 combines a trend score of 3, momentum of 39 and a risk score of 79.

Technical indicators

RSI (14)
39.9
weak
MACD
-0.823
bearish crossover
SMA 20
165.24
SMA 50
170.14
SMA 200
189.06
downtrend
ATR (14)
4.06
avg daily range
Support
156.16
Resistance
172.12
Volume vs 20d
1.70x
volume spike
Volatility
29.2%
annualised
1 month
+1.69%
3 months
-8.44%

About Hershey Co

The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.

Company website

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