Boston Beer Company Inc (SAM)

NYSE · Beverages

201.31
+2.84 (+1.43%)
Updated Oct 31, 10:21 PM ET
AI Rating
Buy
Overall Score
66
Trend
67
Momentum
78
Risk
47

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 14, 2025 260 sessions Oct 26, 2026

AI Analysis

Boston Beer Company Inc is trading at $201.31, up 1.43% on the session. The 50 day average sits at $175.90 and the 200 day at $199.23, which puts the stock in a downtrend. RSI is at 78.3, which reads as overbought, and MACD is bullish crossover. Volume is above average.

The nearest support is around $178.48 with resistance near $203.90, so that band frames the current range. Average daily movement is roughly $6.21, or about 3.1% of the share price, which is what any stop placement has to allow for. The overall health score of 66 out of 100 combines a trend score of 67, momentum of 78 and a risk score of 47.

Technical indicators

RSI (14)
78.3
overbought
MACD
6.490
bullish crossover
SMA 20
177.28
SMA 50
175.90
SMA 200
199.23
downtrend
ATR (14)
6.21
avg daily range
Support
178.48
Resistance
203.90
Volume vs 20d
1.41x
above average
Volatility
31.2%
annualised
1 month
+23.03%
3 months
+8.50%

About Boston Beer Company Inc

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Company website

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