The Boston Beer Company, Inc. (SAM)

NYSE · Beverages - Brewers

174.61
-3.20 (-1.80%)
Updated Sep 1, 7:26 PM ET
AI Rating
Sell
Overall Score
36
Trend
27
Momentum
30
Risk
59

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Aug 19, 2025 260 sessions Aug 31, 2026

AI Analysis

The Boston Beer Company, Inc. is trading at $174.61, down 1.80% on the session. The 50 day average sits at $181.55 and the 200 day at $203.98, which puts the stock in a downtrend. RSI is at 43.2, which reads as weak, and MACD is bearish crossover. Volume is average.

The nearest support is around $175.25 with resistance near $183.83, so that band frames the current range. Average daily movement is roughly $6.50, or about 3.7% of the share price, which is what any stop placement has to allow for. The overall health score of 36 out of 100 combines a trend score of 27, momentum of 30 and a risk score of 59.

Technical indicators

RSI (14)
43.2
weak
MACD
0.436
bearish crossover
SMA 20
184.35
SMA 50
181.55
SMA 200
203.98
downtrend
ATR (14)
6.50
avg daily range
Support
175.25
Resistance
183.83
Volume vs 20d
0.96x
average
Volatility
32.1%
annualised
1 month
-2.94%
3 months
+6.24%

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Company website

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