Sally Beauty Holdings, Inc. (SBH)

NYSE · Specialty Retail

18.15
-0.08 (-0.44%)
Updated Oct 31, 11:52 PM ET
AI Rating
Strong Buy
Overall Score
83
Trend
100
Momentum
85
Risk
52

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 17, 2025 260 sessions Oct 29, 2026

AI Analysis

Sally Beauty Holdings, Inc. is trading at $18.15, down 0.44% on the session. The 50 day average sits at $16.49 and the 200 day at $15.04, which puts the stock in a uptrend. RSI is at 64.9, which reads as strong, and MACD is bullish crossover. Volume is average.

The nearest support is around $16.06 with resistance near $18.23, so that band frames the current range. Average daily movement is roughly $0.61, or about 3.4% of the share price, which is what any stop placement has to allow for. The overall health score of 83 out of 100 combines a trend score of 100, momentum of 85 and a risk score of 52.

Technical indicators

RSI (14)
64.9
strong
MACD
0.369
bullish crossover
SMA 20
16.69
SMA 50
16.49
SMA 200
15.04
uptrend
ATR (14)
0.61
avg daily range
Support
16.06
Resistance
18.23
Volume vs 20d
0.99x
average
Volatility
43.6%
annualised
1 month
+11.02%
3 months
+21.78%

AI trade signals on SBH

All signals
Date Setup Entry Target Stop R:R Status
Sep 28 Momentum ••.•• ••.•• ••.•• 4.67:1 Stopped Out

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands, as well as Clairol, OPI, Wahl, and BaByliss Pro. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands, including Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika, and Moroccanoil. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany. Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Plano, Texas.

Company website

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