The Simply Good Foods Company (SMPL)

NasdaqCM · Packaged Foods

11.25
+0.59 (+5.53%)
Updated Nov 2, 4:13 AM ET
AI Rating
Hold
Overall Score
60
Trend
43
Momentum
87
Risk
48

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 20, 2025 260 sessions Oct 30, 2026

AI Analysis

The Simply Good Foods Company is trading at $11.25, up 5.53% on the session. The 50 day average sits at $10.41 and the 200 day at $12.85, which puts the stock in a downtrend. RSI is at 59, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $10.78 with resistance near $11.44, so that band frames the current range. Average daily movement is roughly $0.57, or about 5.0% of the share price, which is what any stop placement has to allow for. The overall health score of 60 out of 100 combines a trend score of 43, momentum of 87 and a risk score of 48.

Technical indicators

RSI (14)
59.0
strong
MACD
0.125
bullish crossover
SMA 20
10.54
SMA 50
10.41
SMA 200
12.85
downtrend
ATR (14)
0.57
avg daily range
Support
10.78
Resistance
11.44
Volume vs 20d
0.87x
below average
Volatility
57.9%
annualised
1 month
+13.87%
3 months
-0.62%

About The Simply Good Foods Company

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Company website

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