Ulta Beauty, Inc. (ULTA)

NasdaqGS · Specialty Retail

640.43
-7.85 (-1.21%)
Updated Oct 31, 8:36 PM ET
AI Rating
Strong Buy
Overall Score
84
Trend
97
Momentum
88
Risk
59

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 20, 2025 260 sessions Oct 30, 2026

AI Analysis

Ulta Beauty, Inc. is trading at $640.43, down 1.21% on the session. The 50 day average sits at $564.84 and the 200 day at $552.90, which puts the stock in a uptrend. RSI is at 68.4, which reads as strong, and MACD is bullish crossover. Volume is above average.

The nearest support is around $534.05 with resistance near $659.48, so that band frames the current range. Average daily movement is roughly $17.57, or about 2.7% of the share price, which is what any stop placement has to allow for. The overall health score of 84 out of 100 combines a trend score of 97, momentum of 88 and a risk score of 59.

Technical indicators

RSI (14)
68.4
strong
MACD
23.074
bullish crossover
SMA 20
596.61
SMA 50
564.84
SMA 200
552.90
uptrend
ATR (14)
17.57
avg daily range
Support
534.05
Resistance
659.48
Volume vs 20d
1.21x
above average
Volatility
31.8%
annualised
1 month
+19.10%
3 months
+19.84%

About Ulta Beauty, Inc.

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

Company website

Stay Ahead of the Market

Get daily AI insights, market updates, and trade opportunities delivered to your inbox.