Williams-Sonoma, Inc. (WSM)

NYSE · Specialty Retail

252.72
-7.14 (-2.75%)
Updated Oct 31, 6:05 PM ET
AI Rating
Strong Buy
Overall Score
86
Trend
97
Momentum
84
Risk
73

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 20, 2025 260 sessions Oct 30, 2026

AI Analysis

Williams-Sonoma, Inc. is trading at $252.72, down 2.75% on the session. The 50 day average sits at $235.22 and the 200 day at $213.21, which puts the stock in a uptrend. RSI is at 61, which reads as strong, and MACD is bullish crossover. Volume is average.

The nearest support is around $225.22 with resistance near $252.99, so that band frames the current range. Average daily movement is roughly $7.00, or about 2.8% of the share price, which is what any stop placement has to allow for. The overall health score of 86 out of 100 combines a trend score of 97, momentum of 84 and a risk score of 73.

Technical indicators

RSI (14)
61.0
strong
MACD
6.344
bullish crossover
SMA 20
242.52
SMA 50
235.22
SMA 200
213.21
uptrend
ATR (14)
7.00
avg daily range
Support
225.22
Resistance
252.99
Volume vs 20d
1.00x
average
Volatility
27.2%
annualised
1 month
+10.41%
3 months
+7.71%

AI trade signals on WSM

All signals
Date Setup Entry Target Stop R:R Status
Oct 20 Breakout ••.•• ••.•• ••.•• 2.42:1 Open

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

Company website

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