PROG Holdings, Inc. (PRG)

NYSE · Rental & Leasing Services

34.75
+1.27 (+3.79%)
Updated Oct 31, 9:44 PM ET
AI Rating
Strong Sell
Overall Score
26
Trend
0
Momentum
48
Risk
38

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 14, 2025 260 sessions Oct 26, 2026

AI Analysis

PROG Holdings, Inc. is trading at $34.75, up 3.79% on the session. The 50 day average sits at $34.72 and the 200 day at $35.66, which puts the stock in a downtrend. RSI is at 33.7, which reads as weak, and MACD is bullish crossover. Volume is below average.

The nearest support is around $29.35 with resistance near $31.90, so that band frames the current range. Average daily movement is roughly $1.16, or about 3.3% of the share price, which is what any stop placement has to allow for. The overall health score of 26 out of 100 combines a trend score of 0, momentum of 48 and a risk score of 38.

Technical indicators

RSI (14)
33.7
weak
MACD
-1.188
bullish crossover
SMA 20
30.77
SMA 50
34.72
SMA 200
35.66
downtrend
ATR (14)
1.16
avg daily range
Support
29.35
Resistance
31.90
Volume vs 20d
0.75x
below average
Volatility
35.3%
annualised
1 month
-9.79%
3 months
-34.61%

AI trade signals on PRG

All signals
Date Setup Entry Target Stop R:R Status
Aug 21 Bounce 38.73 42.97 36.38 1.80:1 Expired

About PROG Holdings, Inc.

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

Company website

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