The Southern Company (SO)

NYSE · Utilities - Regulated Electric

93.71
+0.72 (+0.77%)
Updated Oct 31, 5:50 PM ET
AI Rating
Hold
Overall Score
70
Trend
47
Momentum
86
Risk
83

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 13, 2025 260 sessions Oct 23, 2026

AI Analysis

The Southern Company is trading at $93.71, up 0.77% on the session. The 50 day average sits at $87.73 and the 200 day at $92.30, which puts the stock in a downtrend. RSI is at 67.5, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $91.03 with resistance near $93.48, so that band frames the current range. Average daily movement is roughly $1.59, or about 1.7% of the share price, which is what any stop placement has to allow for. The overall health score of 70 out of 100 combines a trend score of 47, momentum of 86 and a risk score of 83.

Technical indicators

RSI (14)
67.5
strong
MACD
1.502
bullish crossover
SMA 20
87.24
SMA 50
87.73
SMA 200
92.30
downtrend
ATR (14)
1.59
avg daily range
Support
91.03
Resistance
93.48
Volume vs 20d
0.79x
below average
Volatility
20.8%
annualised
1 month
+12.06%
3 months
-3.72%

AI trade signals on SO

All signals
Date Setup Entry Target Stop R:R Status
Jul 30 Breakout ••.•• ••.•• ••.•• 2.66:1 Stopped Out

About The Southern Company

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Company website

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